ALSO READKohl's outperforms peers in strongest holiday season in years Kohl's posts strong holiday sales, raises FY 2017 forecast J.C. Penney holiday sales rise 3.4 percent, shares up U.S. department store stocks jump on holiday spending record Macy's, Kohl's sales declines raise turnaround concerns
(Reuters) - Kohl's Corp posted far stronger same-store sales for the holidays than its bigger peers, as a revamp of its business model and a strategy to have more stand-alone department stores rather than at struggling shopping malls paid off.
Kohl's shares jumped nearly 9 percent to $59.07 on Monday, their highest since December 2016, after the retailer reported a 6.9 percent rise in same-store sales for November and December, putting it on track for its best holiday quarter in three years.
Analysts said that came courtesy of a revamp of Kohl's beauty departments and an increase in space for Under Armour Inc's sportswear, as well as a direct partnership with Amazon.com to sell its smart-home products.
Store checks by industry research firm Retail Metrics also showed Kohl's was one of the busiest department chains during the holiday season due to its mix of low price private-label apparel offerings and desirable national brands.
Penney Co Inc and Macy's Inc. Shares of Macy's, among the biggest victims of the shift to online shopping, fell 2.4 percent. Those of JC Penney were up 1.2 percent, reversing from a drop of nearly 1 percent.
"Unlike peers JCP and Macy's, Kohl's enjoyed consistent results in both November and December, with traffic in store positive while digital sales came in well ahead of the year-to-date trend," Gordon Haskett analyst Chuck Grom said.
Kohl's said it now expects fiscal 2017 earnings per share to come in between $4.10 and $4.20, versus its previous forecast of $3.72 to $3.92.
The company also said its guidance did not include the impact of recent changes in U. S. corporate taxes, which are expected to benefit its effective tax rate and generate a favorable non-cash tax benefit.