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Mattel plays with digital toys to triple China business

Reuters 

By Gayathree Ganesan(Reuters) - Mattel Inc expects to grow three to four times in the more than $31 billion toys and games market in China by 2020 through digitally connected toys, as it intensifies its efforts to take on LEGO Group and Hasbro Inc in the country.Mattel - which cut its dividend by more than half to fund the new efforts - said its emphasis on e-commerce and repackaging its core brands as educational toys and connecting them to the internet would propel its position in the fragmented market.The toymaker has about 2 percent market share in China, lagging behind construction toy ...

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First Published: Thu, June 15 2017. 04:05 IST
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