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Nestle loses UK appeal to trademark Kit Kat's four-fingered shape

Reuters  |  LONDON 

LONDON (Reuters) - Nestle failed in a new bid to protect the shape of its four-finger Kit Kat chocolate bar under British trademark on Wednesday when London's Court of Appeal dismissed its attempt to overthrow an earlier ruling.The case pitted Nestle against rival confectionery maker Cadbury, owned by Mondelez, which argued that the four-finger shape "lacked distinctive character". A UK court had found in Cadbury's favour in January, and Wednesday's ruling is the latest development in an ongoing legal battle since Nestle tried to register the shape as a UK trademark in 2010.Nestle said it was ...

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First Published: Wed, May 17 2017. 19:01 IST