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Netflix buys comic book publisher run by 'modern-day Stan Lee'


(Reuters) - U.S. video streaming company Inc said on Monday it bought comic book publisher Millarworld, home to titles such as "Kick-Ass" and "Kingsman," in its first ever

Millarworld, run by Scottish writer Mark Millar with his wife Lucy, will give host of character franchises with which to develop films, TV series and children's shows.

has developed three of its franchises - "Wanted," "Kick-Ass" and "Kingsman" - into films that have garnered nearly $1 billion in the global box office.

The deal comes as spends billions of dollars on content to win new subscribers in quest to become the world's top movie and TV streaming service.

The company did not disclose the terms of the

Millar previously spent eight years at Marvel, where he developed comic books and story lines that resulted in movies such as "Logan," "Captain America: Civil War" and Disney's first "Avengers" film.

"Mark is as close as you can get to modern-day Stan Lee," Chief Content Officer Ted Sarandos said in statement, referring to the 94-year-old creator of comic book franchises and box-office behemoths such as "Spider-Man," "Avengers" and "X-Men."

will continue to create and publish new stories and franchises under the label, Los Gatos, California-based said.

(Reporting by Narottam Medhora in Bengaluru; Editing by Sai Sachin Ravikumar)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, August 07 2017. 19:36 IST