You are here: Home » Reuters » News
Business Standard

Philip Morris CEO looks towards phasing out cigarettes - BBC

Reuters  |  LONDON 

(Reuters) - Philip Morris International, the world's largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product in Britain.

The company's smokeless cigarette, which is already on sale in over a dozen markets including Japan, Switzerland and Italy, heats tobacco enough to produce a vapour without burning it. The company believes that makes it much less harmful than cigarettes.

Japan Tobacco International also has a tobacco-based cigarette alternative called Ploom Tech, and British American Tobacco said this month that it was also testing one.

"I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products ... to start envisaging, together with governments, a phase-out period for cigarettes," Andre Calantzopoulos said in an interview on BBC Radio 4.

"I hope this time will come soon," he added.

Philip Morris, the maker of Marlboro cigarettes everywhere except the United States, gets the vast majority of its sales and profits from traditional cigarettes, which kill an estimated 6 million people a year worldwide.

Even though the tobacco market is shrinking as more people quit, Calantzopoulos said that by 2025 there will still be more than a billion smokers worldwide.

Still, the company has invested over $2 billion into potentially "reduced risk" products that deliver the addictive nicotine without the deadly smoke.

Calantzopoulos said the economics of these products was similar to cigarettes.

The is an electronic device that is used with mini cigarettes. It is different from e-cigarettes, which use a nicotine-laced liquid.

"If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health," said Deborah Arnott, chief executive of health charity Action on Smoking and Health. "But we need independent evidence to support any claims made by the tobacco industry."

ASH said that until independent evidence shows that and similar products are substantially less harmful than smoking, they should be regulated in the same way as cigarettes.

(Reporting by Martinne Geller in London; Editing by Greg Mahlich and Susan Fenton)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

RECOMMENDED FOR YOU

Philip Morris CEO looks towards phasing out cigarettes - BBC

LONDON (Reuters) - Philip Morris International, the world's largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product IQOS in Britain.

(Reuters) - Philip Morris International, the world's largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product in Britain.

The company's smokeless cigarette, which is already on sale in over a dozen markets including Japan, Switzerland and Italy, heats tobacco enough to produce a vapour without burning it. The company believes that makes it much less harmful than cigarettes.

Japan Tobacco International also has a tobacco-based cigarette alternative called Ploom Tech, and British American Tobacco said this month that it was also testing one.

"I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products ... to start envisaging, together with governments, a phase-out period for cigarettes," Andre Calantzopoulos said in an interview on BBC Radio 4.

"I hope this time will come soon," he added.

Philip Morris, the maker of Marlboro cigarettes everywhere except the United States, gets the vast majority of its sales and profits from traditional cigarettes, which kill an estimated 6 million people a year worldwide.

Even though the tobacco market is shrinking as more people quit, Calantzopoulos said that by 2025 there will still be more than a billion smokers worldwide.

Still, the company has invested over $2 billion into potentially "reduced risk" products that deliver the addictive nicotine without the deadly smoke.

Calantzopoulos said the economics of these products was similar to cigarettes.

The is an electronic device that is used with mini cigarettes. It is different from e-cigarettes, which use a nicotine-laced liquid.

"If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health," said Deborah Arnott, chief executive of health charity Action on Smoking and Health. "But we need independent evidence to support any claims made by the tobacco industry."

ASH said that until independent evidence shows that and similar products are substantially less harmful than smoking, they should be regulated in the same way as cigarettes.

(Reporting by Martinne Geller in London; Editing by Greg Mahlich and Susan Fenton)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22

Philip Morris CEO looks towards phasing out cigarettes - BBC

(Reuters) - Philip Morris International, the world's largest international tobacco company, could eventually stop selling cigarettes, its chief executive told the BBC on Wednesday, as it launched its alternative product in Britain.

The company's smokeless cigarette, which is already on sale in over a dozen markets including Japan, Switzerland and Italy, heats tobacco enough to produce a vapour without burning it. The company believes that makes it much less harmful than cigarettes.

Japan Tobacco International also has a tobacco-based cigarette alternative called Ploom Tech, and British American Tobacco said this month that it was also testing one.

"I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products ... to start envisaging, together with governments, a phase-out period for cigarettes," Andre Calantzopoulos said in an interview on BBC Radio 4.

"I hope this time will come soon," he added.

Philip Morris, the maker of Marlboro cigarettes everywhere except the United States, gets the vast majority of its sales and profits from traditional cigarettes, which kill an estimated 6 million people a year worldwide.

Even though the tobacco market is shrinking as more people quit, Calantzopoulos said that by 2025 there will still be more than a billion smokers worldwide.

Still, the company has invested over $2 billion into potentially "reduced risk" products that deliver the addictive nicotine without the deadly smoke.

Calantzopoulos said the economics of these products was similar to cigarettes.

The is an electronic device that is used with mini cigarettes. It is different from e-cigarettes, which use a nicotine-laced liquid.

"If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health," said Deborah Arnott, chief executive of health charity Action on Smoking and Health. "But we need independent evidence to support any claims made by the tobacco industry."

ASH said that until independent evidence shows that and similar products are substantially less harmful than smoking, they should be regulated in the same way as cigarettes.

(Reporting by Martinne Geller in London; Editing by Greg Mahlich and Susan Fenton)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard