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Reliance's 'free' JioPhone a fatal blow for cheap smartphone makers

But industry executives and analysts say Jio's crossover feature phone - not quite a smartphone

Reuters  |  Mumbai 

At first glance, Indian telecoms upstart Jio's bet on 'free' internet-enabled phones to win over poorer customers is a near-fatal blow for low-end handset makers, most already struggling with paper-thin margins on some of the world's cheapest devices. But industry executives and analysts say Jio's crossover feature phone - not quite a smartphone, not quite a no-frills handset - could, in fact, be a boon to the lower end of the market and suppliers that feed it, creating a new in-between category and getting more people online for the first time. The JioPhone, ...

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First Published: Thu, July 27 2017. 09:14 IST
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