ALSO READJD.com, Thai retailer Central Group form $500 million e-commerce JV Prabhu assures national policy for retail trade: CAIT China's JD.com, Alibaba rival, reports $19.1 billion in shopping event sales China's JD.com unit eyes $1.5 billion stake in First Capital: sources No quick deal seen between Airbus and China on A380
PARIS (Reuters) - French fashion label Saint Laurent, part of Kering, will start selling online in China through a JD.com portal, joining shopping players like Alibaba in trying to tap strong luxury goods demand from Chinese consumers.
The French brand created in 1961 by its late founder Yves Saint Laurent, said on Monday it was partnering with Toplife, a platform launched last October by JD.com which aims to woo luxury buyers with same-day deliveries and premium services.
Online shopping has proved a potent earnings driver for fashion brands even if many were initially reluctant to distribute their wares too widely.
Top labels such as Kering's Gucci or LVMH's Louis Vuitton recently started marketing directly to Chinese buyers with their own websites in the country.
High-end fashion houses are still wary of alliances with mass-market platforms such as Amazon, however, fearful they will lose control of their image.
(Reporting by Sarah White and Pascale Denis; editing by Alexander Smith)
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)