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South Korean firms woo China's Singles Day shoppers as detente boosts hopes

Reuters  |  SEOUL 

By Joyce Lee and Haejin ChoiSEOUL (Reuters) - South Korean companies, after all but giving up on marketing in China during a diplomatic spat this year, are rolling out major promotions for Saturday's Singles Day shopping extravaganza, hoping Chinese consumers - and their big bucks - will return.South Korean businesses from cosmetics firms to casinos and duty free stores were hit hard after China unofficially banned group tours to South Korea in March, upset with Seoul over its decision to install a U.S. anti-missile system that Beijing believes threatens its security.But last week's agreement ...

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First Published: Thu, November 09 2017. 08:36 IST