You are here: Home » International » News » Companies
Business Standard

Tesco tests waters in Pakistan with Alpha Supermarkets tie-up

Tesco has been expanding rapidly in emerging markets to bolster sluggish growth in western Europe

Reuters  |  Islamabad 

TESCO
A company logo is pictured outside a Tesco supermarket in Altrincham northern England

Britain's biggest retailer will stock its products at a Pakistani supermarket chain, a official said on Thursday, dipping its toes in a country of nearly 200 million with rising consumer spending and a growing middle class.

has been expanding rapidly in emerging markets to bolster sluggish growth in western and is among a growing band of attracted by Pakistan's fast-growing consumer market, encouraged by the highest economic growth since 2008 and improved security.

"We have agreed on a wholesale partnership with Alpha Supermarkets in Pakistan, under which products will be stocked at two of its stores," Jared Lebel, head of new market development at Tesco, told Reuters.

He said that Limestone Private Limited, which owns the Alpha Superstores chain, planned to open 50 smaller express stores and four Alpha stores stocking products within the next three years.

"We are excited about as a market," Lebel said. "A big factor in coming to is rising consumer spending."

A spokesman for in London said: "We're looking forward to seeing how customers respond."

Fauzia Khuhro, head of business development at Limestone, told Reuters that products would hit its shelves in about 10 days.

"Alpha Supermarkets will be the only retailer in that stocks private-label products," Khuhro said. "We will offer a complete range of product categories, from food and non-food items to frozen and fresh foods."

Tesco's partnership with Alpha Supermarkets was announced by British High Commissioner Thomas Drew and Limestone at a press briefing in Karachi on Tuesday.

RECOMMENDED FOR YOU

Tesco tests waters in Pakistan with Alpha Supermarkets tie-up

Tesco has been expanding rapidly in emerging markets to bolster sluggish growth in western Europe

Tesco has been expanding rapidly in emerging markets to bolster sluggish growth in western Europe

Britain's biggest retailer will stock its products at a Pakistani supermarket chain, a official said on Thursday, dipping its toes in a country of nearly 200 million with rising consumer spending and a growing middle class.

has been expanding rapidly in emerging markets to bolster sluggish growth in western and is among a growing band of attracted by Pakistan's fast-growing consumer market, encouraged by the highest economic growth since 2008 and improved security.

"We have agreed on a wholesale partnership with Alpha Supermarkets in Pakistan, under which products will be stocked at two of its stores," Jared Lebel, head of new market development at Tesco, told Reuters.

He said that Limestone Private Limited, which owns the Alpha Superstores chain, planned to open 50 smaller express stores and four Alpha stores stocking products within the next three years.

"We are excited about as a market," Lebel said. "A big factor in coming to is rising consumer spending."

A spokesman for in London said: "We're looking forward to seeing how customers respond."

Fauzia Khuhro, head of business development at Limestone, told Reuters that products would hit its shelves in about 10 days.

"Alpha Supermarkets will be the only retailer in that stocks private-label products," Khuhro said. "We will offer a complete range of product categories, from food and non-food items to frozen and fresh foods."

Tesco's partnership with Alpha Supermarkets was announced by British High Commissioner Thomas Drew and Limestone at a press briefing in Karachi on Tuesday.

image
Business Standard
177 22

Tesco tests waters in Pakistan with Alpha Supermarkets tie-up

Tesco has been expanding rapidly in emerging markets to bolster sluggish growth in western Europe

Britain's biggest retailer will stock its products at a Pakistani supermarket chain, a official said on Thursday, dipping its toes in a country of nearly 200 million with rising consumer spending and a growing middle class.

has been expanding rapidly in emerging markets to bolster sluggish growth in western and is among a growing band of attracted by Pakistan's fast-growing consumer market, encouraged by the highest economic growth since 2008 and improved security.

"We have agreed on a wholesale partnership with Alpha Supermarkets in Pakistan, under which products will be stocked at two of its stores," Jared Lebel, head of new market development at Tesco, told Reuters.

He said that Limestone Private Limited, which owns the Alpha Superstores chain, planned to open 50 smaller express stores and four Alpha stores stocking products within the next three years.

"We are excited about as a market," Lebel said. "A big factor in coming to is rising consumer spending."

A spokesman for in London said: "We're looking forward to seeing how customers respond."

Fauzia Khuhro, head of business development at Limestone, told Reuters that products would hit its shelves in about 10 days.

"Alpha Supermarkets will be the only retailer in that stocks private-label products," Khuhro said. "We will offer a complete range of product categories, from food and non-food items to frozen and fresh foods."

Tesco's partnership with Alpha Supermarkets was announced by British High Commissioner Thomas Drew and Limestone at a press briefing in Karachi on Tuesday.

image
Business Standard
177 22