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Toymaker Lego wins Chinese copyright case against brick imitators

Reuters  |  COPENHAGEN 

COPENHAGEN (Reuters) - Lego has won a landmark case in China against two companies that manufactured and sold toys almost identical to its LEGO Friends range but branded Bela, the Danish toymaker said.It is the first time that Lego has succeeded in a copyright competition case in China, where copies of its colourful bricks and figures have been a recurrent problem as it seeks to gain share in the $31 billion toys and games market. Earlier this year, the Beijing Higher Court passed a ruling that recognised the Lego logo and name in Chinese as 'well-known' trademarks in China, putting the ...

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First Published: Thu, December 07 2017. 15:29 IST