You are here: Home » International » News » Others
Business Standard

US stores far from overwhelmed as Black Friday sales begin

Store traffic is likely to fall 3 to 4% this year on Black Friday but will be offset by a 20% growth in customer traffic online

Reuters 

US stores far from overwhelmed as Black Friday sales begin

Crowds were thin at US malls and stores on morning, formerly the traditional start of the holiday season, and channels were expected to show the strongest gains in sales over last year.

Consumers' greater interest in was reflected in glitches for the Macy's Inc website, which was overwhelmed and forced many customers to wait to enter the site. The retailer said it was witnessing heavy customer traffic.

In the New York and Chicago areas, shoppers said stores were less busy than previous years on the day after the holiday.

"Nobody was busting down the doors at 6 am," said Tracy Watkins, a Bed, Bath and Beyond store manager at the Chicago Ridge Mall, as temperatures outside lurked below freezing.

"I've been here on other Black Fridays and it was bad, but I guess this year because of the hours it's not bad. Really calm," said shopper Lauren Green, who was in line outside a Zara clothing store in the Roosevelt Field Mall on Long Island east of New York at 5:20 am.

By evening, spending by US shoppers reached $1.13 billion for the day, according to Adobe Digital Index, surging almost 14% from a year ago. sales for Friday were at $1.65 billion as of 1 pm EDT, the data showed.

Target Corp said on Thursday it had seen one of its "strongest days ever" online. Wal-Mart Stores Inc , the largest bricks-and-mortar retailer in the United States, said Day was "one of the of the top days of the year."

Store traffic is likely to fall 3 to 4% this year on but will be offset by a 20% growth in customer traffic online, Cowen & Co analysts forecast in a note.

"We expect negative traffic given (the) earlier start this year of the holiday selling season and rise of mobile, which could be as much as 60% or more of all traffic, and consumer exhaustion from a saturated promotional environment," the analysts said.

The deepest average discounts for came from leading retailer Amazon.com Inc , with an average of 42% off, compared with 33% off on Walmart, 35% on Target and 36% on Best Buy , according to e-commerce analytics firm Clavis Insight.

Trump stores offer a deal 

President-elect Donald Trump also stepped into the sales excitement. On Friday morning, Trump's store announced it was offering a 30% off deal on all campaign products, including a $149 Christmas ornament.

"President-elect Trump loves a great deal," a promotional email said.

For years, has started the holiday season in the United States with retailers offering steep discounts. But its popularity has been on the wane with the rise of and cheap deals throughout the year.

"There will be continuing dominance in sales today as consumers increasingly realise they will get the same deals in-store and online," said Brent Schoenbaum, a partner at Deloitte & Touche LLP.

"It used to be very busy, but for the past two years the mornings are not very crazy," said Gina Reynolds, a 39-year-old housewife who was at a Macy's store in the Water Tower Place Mall in Chicago.

The holiday season, which runs through Christmas on Dec 25, can account for as much as 40% of retailers' annual sales.

The National Retail Federation has said it expects sales this holiday season to increase by 3.6%, mainly due to the rise in shopping.

RECOMMENDED FOR YOU

US stores far from overwhelmed as Black Friday sales begin

Store traffic is likely to fall 3 to 4% this year on Black Friday but will be offset by a 20% growth in customer traffic online

Store traffic is likely to fall 3 to 4% this year on Black Friday but will be offset by a 20% growth in customer traffic online

Crowds were thin at US malls and stores on morning, formerly the traditional start of the holiday season, and channels were expected to show the strongest gains in sales over last year.

Consumers' greater interest in was reflected in glitches for the Macy's Inc website, which was overwhelmed and forced many customers to wait to enter the site. The retailer said it was witnessing heavy customer traffic.

In the New York and Chicago areas, shoppers said stores were less busy than previous years on the day after the holiday.

"Nobody was busting down the doors at 6 am," said Tracy Watkins, a Bed, Bath and Beyond store manager at the Chicago Ridge Mall, as temperatures outside lurked below freezing.

"I've been here on other Black Fridays and it was bad, but I guess this year because of the hours it's not bad. Really calm," said shopper Lauren Green, who was in line outside a Zara clothing store in the Roosevelt Field Mall on Long Island east of New York at 5:20 am.

By evening, spending by US shoppers reached $1.13 billion for the day, according to Adobe Digital Index, surging almost 14% from a year ago. sales for Friday were at $1.65 billion as of 1 pm EDT, the data showed.

Target Corp said on Thursday it had seen one of its "strongest days ever" online. Wal-Mart Stores Inc , the largest bricks-and-mortar retailer in the United States, said Day was "one of the of the top days of the year."

Store traffic is likely to fall 3 to 4% this year on but will be offset by a 20% growth in customer traffic online, Cowen & Co analysts forecast in a note.

"We expect negative traffic given (the) earlier start this year of the holiday selling season and rise of mobile, which could be as much as 60% or more of all traffic, and consumer exhaustion from a saturated promotional environment," the analysts said.

The deepest average discounts for came from leading retailer Amazon.com Inc , with an average of 42% off, compared with 33% off on Walmart, 35% on Target and 36% on Best Buy , according to e-commerce analytics firm Clavis Insight.

Trump stores offer a deal 

President-elect Donald Trump also stepped into the sales excitement. On Friday morning, Trump's store announced it was offering a 30% off deal on all campaign products, including a $149 Christmas ornament.

"President-elect Trump loves a great deal," a promotional email said.

For years, has started the holiday season in the United States with retailers offering steep discounts. But its popularity has been on the wane with the rise of and cheap deals throughout the year.

"There will be continuing dominance in sales today as consumers increasingly realise they will get the same deals in-store and online," said Brent Schoenbaum, a partner at Deloitte & Touche LLP.

"It used to be very busy, but for the past two years the mornings are not very crazy," said Gina Reynolds, a 39-year-old housewife who was at a Macy's store in the Water Tower Place Mall in Chicago.

The holiday season, which runs through Christmas on Dec 25, can account for as much as 40% of retailers' annual sales.

The National Retail Federation has said it expects sales this holiday season to increase by 3.6%, mainly due to the rise in shopping.

image
Business Standard
177 22

US stores far from overwhelmed as Black Friday sales begin

Store traffic is likely to fall 3 to 4% this year on Black Friday but will be offset by a 20% growth in customer traffic online

Crowds were thin at US malls and stores on morning, formerly the traditional start of the holiday season, and channels were expected to show the strongest gains in sales over last year.

Consumers' greater interest in was reflected in glitches for the Macy's Inc website, which was overwhelmed and forced many customers to wait to enter the site. The retailer said it was witnessing heavy customer traffic.

In the New York and Chicago areas, shoppers said stores were less busy than previous years on the day after the holiday.

"Nobody was busting down the doors at 6 am," said Tracy Watkins, a Bed, Bath and Beyond store manager at the Chicago Ridge Mall, as temperatures outside lurked below freezing.

"I've been here on other Black Fridays and it was bad, but I guess this year because of the hours it's not bad. Really calm," said shopper Lauren Green, who was in line outside a Zara clothing store in the Roosevelt Field Mall on Long Island east of New York at 5:20 am.

By evening, spending by US shoppers reached $1.13 billion for the day, according to Adobe Digital Index, surging almost 14% from a year ago. sales for Friday were at $1.65 billion as of 1 pm EDT, the data showed.

Target Corp said on Thursday it had seen one of its "strongest days ever" online. Wal-Mart Stores Inc , the largest bricks-and-mortar retailer in the United States, said Day was "one of the of the top days of the year."

Store traffic is likely to fall 3 to 4% this year on but will be offset by a 20% growth in customer traffic online, Cowen & Co analysts forecast in a note.

"We expect negative traffic given (the) earlier start this year of the holiday selling season and rise of mobile, which could be as much as 60% or more of all traffic, and consumer exhaustion from a saturated promotional environment," the analysts said.

The deepest average discounts for came from leading retailer Amazon.com Inc , with an average of 42% off, compared with 33% off on Walmart, 35% on Target and 36% on Best Buy , according to e-commerce analytics firm Clavis Insight.

Trump stores offer a deal 

President-elect Donald Trump also stepped into the sales excitement. On Friday morning, Trump's store announced it was offering a 30% off deal on all campaign products, including a $149 Christmas ornament.

"President-elect Trump loves a great deal," a promotional email said.

For years, has started the holiday season in the United States with retailers offering steep discounts. But its popularity has been on the wane with the rise of and cheap deals throughout the year.

"There will be continuing dominance in sales today as consumers increasingly realise they will get the same deals in-store and online," said Brent Schoenbaum, a partner at Deloitte & Touche LLP.

"It used to be very busy, but for the past two years the mornings are not very crazy," said Gina Reynolds, a 39-year-old housewife who was at a Macy's store in the Water Tower Place Mall in Chicago.

The holiday season, which runs through Christmas on Dec 25, can account for as much as 40% of retailers' annual sales.

The National Retail Federation has said it expects sales this holiday season to increase by 3.6%, mainly due to the rise in shopping.

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard