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As Hollywood turns up heat, Bollywood struggles to swing its first big hit

Studios like Disney, Viacom and Warner Brothers are bringing in every big franchise film into India

Urvi Malvania  |  Mumbai 

Long before Guardians of the Galaxy 2 made it to 860-odd screens across the country last week, the buzz around the movie had turned cacophonous. Trailers with Hindi song mash-ups, merchandise packs around the characters and a digital blitzkrieg in the form of teasers, contests and posters were in full flow. The third global franchise film to release this year, Guardians 2 is already raking it in and Hollywood is scoring another big one at the box office while Bollywood is still looking for its big hit of the year.   Franchise films are setting Indian screens on fire; from ...

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First Published: Mon, May 08 2017. 01:18 IST
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