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As the world changes, we will be on a constant change programme too: J Walter Thompson execs

Advertising agency JWT's Global Chief Executive Officer Tamara Ingram and South Asia CEO Tarun Rai talk about their India operations

Viveat Susan Pinto 

The business of advertising has seen some dramatic changes over the past few years. As markets in emerging economies have grown and evolved faster than those in the developed world, many agencies have had to rewire operations and rethink expansion strategies.

For most agencies, India represents an exciting opportunity. Its multi-lingual and diverse population and the sharp divides between consumption patterns in different parts of the country make it a challenging, but hugely rewarding market.  J Walter Thompson (JWT) India has played an important part in the evolution of the ...

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First Published: Tue, November 29 2016. 22:33 IST
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