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Campaign Logic: Breaking down mental barriers

eBay's new TVC is an invitation to shoppers to buy whatever they want online without fear of being judged

Ritwik Sharma 

Brand: eBay Budget: Rs 10-15 crore Agency: BBDO India A new television commercial (TVC) by online marketplace eBay India has a powerful message for a people struggling to break free from stereotypes, and it seems appropriate in today's tense social environment. Consider these images from the 70-second advertisement - a young man wearing anklets and dancing in the rain on the terrace, a woman in salwar kameez riding a bike, a Muslim woman lighting diyas (clay lamps), a gay man getting down on one knee with a ring in his hand in front of his partner at a park or a frail old woman ...

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First Published: Mon, October 10 2016. 00:09 IST
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