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Cashing in on cashless

Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?

Arundhuti Dasgupta  |  Mumbai 

Chatty brands are de rigueur in the age of engagement. With customers never turning the lights down on their digital lives, many companies believe that the best way to keep them close is to get involved. Thus it was but expected that none would (or could) let go of the chance to be a part of what has been one of the most disruptive moments of the year; the demonetisation drive. Ola, Bajaj, Renault India, SpiceJet, Pharmeasy, Big Bazaar, Amul, Mastercard and the entire e-wallet family (Paytm, freecharge, mobikwik and the banks) among others have jumped on to the demonetisation wagon. ...

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Cashing in on cashless

Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?

Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism? Chatty brands are de rigueur in the age of engagement. With customers never turning the lights down on their digital lives, many companies believe that the best way to keep them close is to get involved. Thus it was but expected that none would (or could) let go of the chance to be a part of what has been one of the most disruptive moments of the year; the demonetisation drive. Ola, Bajaj, Renault India, SpiceJet, Pharmeasy, Big Bazaar, Amul, Mastercard and the entire e-wallet family (Paytm, freecharge, mobikwik and the banks) among others have jumped on to the demonetisation wagon. ... image
Business Standard
177 22

Cashing in on cashless

Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?

Chatty brands are de rigueur in the age of engagement. With customers never turning the lights down on their digital lives, many companies believe that the best way to keep them close is to get involved. Thus it was but expected that none would (or could) let go of the chance to be a part of what has been one of the most disruptive moments of the year; the demonetisation drive. Ola, Bajaj, Renault India, SpiceJet, Pharmeasy, Big Bazaar, Amul, Mastercard and the entire e-wallet family (Paytm, freecharge, mobikwik and the banks) among others have jumped on to the demonetisation wagon. ...

image
Business Standard
177 22