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Data Tracker: Know your customer

Impatient consumers want immediacy, real-time virtual dialogue with their brands

Business Standard 

The top 10 consumer trends for 2017 according to Euromonitor: 1. Older and louder  Consumers over the age of 50 have a more dominant voice; are more demanding, keen consumers of health and beauty products and receptive to tech developments “Midorexia” is a tongue-in-cheek label for the middle-aged and older consumer acting younger than their years; highlights the expectations of a demographic that is challenging the typical age-appropriate behaviour of older people  2. Kid power  Younger consumers have a voice that goes beyond ...

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First Published: Mon, February 13 2017. 01:11 IST
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