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Cannes Ad Fest: Highway branding of Leo Burnett's road safety campaign

We look at Leo Burnett's 'Roads that Honk' that received plaudits for safe roads innovation

Viveat Susan Pinto  |  Mumbai 

Anyone who has travelled in India or is even familiar with the country is well aware of the huge risk that its roads present. India has the dubious distinction of being the world’s worst when it comes to road mishaps, with nearly 1.3 lakh people killed annually due to accidents. Driving is a hazardous job in the country, even more so in remote and mountainous roads where overloaded vehicles, rash drivers and hairpin bends make for a fatal combination. How does one reduce the risk of accidents on such routes?  This was the problem that public sector company HP Lubricants ...

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First Published: Tue, July 04 2017. 22:10 IST
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