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Pantaloons tips the scales for Aditya Birla Fashion

Affordability seems to be the name of the game in the group's expanding empire of fashion

Raghavendra Kamath  |  MUMBAI 

Even as a slew of global and national brands wade into the quicksand of fashion retail in India, value fashion, the affordable arm of all fashion houses, is hitting consumer hotspots, both online and offline. The first financial quarter results for 2016 by Aditya Birla Fashion & Retail (ABFL) tell an interesting story. The numbers show a dip in the performance of Madura Fashion, the arm that holds licenses for several premium global brands, but a spike for Pantaloons, its offline retail venture that focuses on value fashion. Most brands at Pantaloons have been developed in-house or ...

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