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Samsung banks on loyalty to cope with backlash

But the Korean firm may lose out to Google's Pixel and Apple's iPhone 7 in the festival season

Loyal Samsung customers in India continue to buy the Korean smartphone maker’s premium phones, despite the backlash over the exploding and now discontinued Galaxy Note 7 smartphones globally. MAKING UP FOR LOST GROUND The company got nearly 20,000 pre-bookings for the Galaxy Note 7 It sold older premium devices with attractive offers to these customers after global outrage over Note 7 To fill the void, It has stepped up marketing for its older Galaxy S7/S7 Edge Analysts expect ...

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Business Standard
177 22
Business Standard

Samsung banks on loyalty to cope with backlash

But the Korean firm may lose out to Google's Pixel and Apple's iPhone 7 in the festival season

Alnoor Peermohamed 

Loyal Samsung customers in India continue to buy the Korean smartphone maker’s premium phones, despite the backlash over the exploding and now discontinued Galaxy Note 7 smartphones globally. MAKING UP FOR LOST GROUND The company got nearly 20,000 pre-bookings for the Galaxy Note 7 It sold older premium devices with attractive offers to these customers after global outrage over Note 7 To fill the void, It has stepped up marketing for its older Galaxy S7/S7 Edge Analysts expect ...

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Samsung banks on loyalty to cope with backlash

But the Korean firm may lose out to Google's Pixel and Apple's iPhone 7 in the festival season

But the Korean firm may lose out to Google's Pixel and Apple's iPhone 7 in the festival season Loyal Samsung customers in India continue to buy the Korean smartphone maker’s premium phones, despite the backlash over the exploding and now discontinued Galaxy Note 7 smartphones globally. MAKING UP FOR LOST GROUND The company got nearly 20,000 pre-bookings for the Galaxy Note 7 It sold older premium devices with attractive offers to these customers after global outrage over Note 7 To fill the void, It has stepped up marketing for its older Galaxy S7/S7 Edge Analysts expect ... image
Business Standard
177 22

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