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Voyeurs of the digital world

Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players

Urvi Malvania  |  Mumbai 

It is almost a year since Viacom 18 got its digital platform running and almost two years since Star launched Hotstar. And the numbers, say the networks that are keeping a close watch on their audiences, are showing a clear bias towards reality shows, children’s programmes and sports events. Interestingly the digital tilt towards reality has come about at a time when such shows (with some exceptions) seemed to fall out of favour with television audiences. Online consumption of the non-fiction content on Viacom 18’s Voot has soared. Not only did viewers sample such ...

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Voyeurs of the digital world

Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players

Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players It is almost a year since Viacom 18 got its digital platform running and almost two years since Star launched Hotstar. And the numbers, say the networks that are keeping a close watch on their audiences, are showing a clear bias towards reality shows, children’s programmes and sports events. Interestingly the digital tilt towards reality has come about at a time when such shows (with some exceptions) seemed to fall out of favour with television audiences. Online consumption of the non-fiction content on Viacom 18’s Voot has soared. Not only did viewers sample such ... image
Business Standard
177 22

Voyeurs of the digital world

Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players

It is almost a year since Viacom 18 got its digital platform running and almost two years since Star launched Hotstar. And the numbers, say the networks that are keeping a close watch on their audiences, are showing a clear bias towards reality shows, children’s programmes and sports events. Interestingly the digital tilt towards reality has come about at a time when such shows (with some exceptions) seemed to fall out of favour with television audiences. Online consumption of the non-fiction content on Viacom 18’s Voot has soared. Not only did viewers sample such ...

image
Business Standard
177 22