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Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players

Urvi Malvania  |  Mumbai 

It is almost a year since Viacom 18 got its digital platform running and almost two years since Star launched Hotstar. And the numbers, say the networks that are keeping a close watch on their audiences, are showing a clear bias towards reality shows, children’s programmes and sports events. Interestingly the digital tilt towards reality has come about at a time when such shows (with some exceptions) seemed to fall out of favour with television audiences. Online consumption of the non-fiction content on Viacom 18’s Voot has soared. Not only did viewers sample such ...

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