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Wagh Bakri plies the premium trail

Wagh Bakri brand is the best-known label in the GTPP

Sohini Das  |  Ahmedabad 

Nearly a century after founder Narandas Desai set up his first tea store in Ahmedabad, Gujarat Tea Processors and Packers (GTPP) is taking its brands to a national audience. From a few states, it is going pan-India with its flagship label and looking to create a premium brand experience by investing in tea lounges. For this, the company says it will leverage its understanding of the customer and position itself as an aspirational brand, especially among young tea drinkers. The Wagh Bakri brand is the best-known label in the GTPP stable and enjoys 7% share of the national ...

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Wagh Bakri plies the premium trail

Wagh Bakri brand is the best-known label in the GTPP

Wagh Bakri brand is the best-known label in the GTPP Nearly a century after founder Narandas Desai set up his first tea store in Ahmedabad, Gujarat Tea Processors and Packers (GTPP) is taking its brands to a national audience. From a few states, it is going pan-India with its flagship label and looking to create a premium brand experience by investing in tea lounges. For this, the company says it will leverage its understanding of the customer and position itself as an aspirational brand, especially among young tea drinkers. The Wagh Bakri brand is the best-known label in the GTPP stable and enjoys 7% share of the national ... image
Business Standard
177 22

Wagh Bakri plies the premium trail

Wagh Bakri brand is the best-known label in the GTPP

Nearly a century after founder Narandas Desai set up his first tea store in Ahmedabad, Gujarat Tea Processors and Packers (GTPP) is taking its brands to a national audience. From a few states, it is going pan-India with its flagship label and looking to create a premium brand experience by investing in tea lounges. For this, the company says it will leverage its understanding of the customer and position itself as an aspirational brand, especially among young tea drinkers. The Wagh Bakri brand is the best-known label in the GTPP stable and enjoys 7% share of the national ...

image
Business Standard
177 22