City-based personal financial advisory services firm, Artha Yantra, on Thursday launched a web-based integrated financial services platform Arthos.
The company said the platform would provide personal advisory services on a variety of financial and investment needs in a holistic manner to salaried and middle-class people. “So far only high networth individuals (HNIs) were able to access such integrated services. Now, we are bringing them to ordinary people,” said Nitin B Vyakaranam, CEO of Artha Yantra.
According to him, the platform helps individuals analyse their financial position by mapping expenses against earning and helps in making an investment strategy in line with their future goals besides providing real time tracking of these goals. Customers can access the product free of cost though they have to pay for premium services that come with offline offerings.
Artha Yantra is planning to expand these operations across six cities, including Bangalore, Delhi and Mumbai, by establishing offices apart from the pan-Indian presence of its online platform. The firm recently received funding from US-based WFA Global Investments.