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'Awareness key to growth in online transactions'

BS Reporter  |  Chennai/ Hyderabad 

Awareness is key to increase the market in India, according to Rajan Anandan, managing director of

The Indian market is pegged at $6 billion and is expected to reach $30 billion by 2015. While the market in China has already crossed $100-billion with 180 million people transacting online.

“India currently has 137 million internet users, of which only 25 million are involved in The country has a huge potential in the segment, as apart from major cities, there is demand from smaller towns and Tier-II and III cities. Increase in awareness along with brand and trust building among enterprises will drive the growth in the segment,” he said.

Around 10 million people buy air tickets online and seven million buy products in India, according to him.

Digital ad market to touch Rs 2,500 cr this year
The market in India is expected to reach Rs 2,500 crore by the end of this year from the Rs 1,500-crore market last year, he said.

“With the increasing awareness on digital presence among companies including small and medium businesses, the sector is expected to grow at a faster rate,” he said addressing the media on the sidelines of held here recently.

First Published: Tue, November 13 2012. 00:45 IST