A $45,000 electric SUV using facial recognition to unlock doors, Amazon’s Alexa to entertain and a 49-inch screen across the dashboard may be a harbinger of driving’s future. It also shows what China’s doing to grab that business now as the government pushes gas guzzlers off its roads.
Byton, a Nanjing-based company started by former BMW AG executives, on Sunday became the first Chinese automaker
to hold a large-scale unveiling at CES in Las Vegas.
XPeng Motors, backed by funding from Alibaba Group Holding, is set to unveil a production model on Tuesday. That’s on the heels of launches by new entrants such as NIO, backed by Asia’s biggest technology
company, Tencent and WM Motor Technology.
China’s drive to curb pollution and reduce dependence on imported oil, coupled with generous government subsidies, is spawning dozens of new-energy automobile start-ups in what’s already the world’s biggest market for vehicles. The fledgling carmakers now have the task of luring customers from Tesla and giants such as Volkswagen AG and Toyota Motor, which have about $100 billion combined in cash, equivalents and short-term investments to fight back. “China is the world’s fastest-growing and biggest EV market, but at the same time, it’s short of global players and companies producing products that can compete with the best premium players in the world,” Daniel Kirchert, Byton’s chief operating officer and co-founder, said at the launch event.
China already leads globally in EV sales, passing the US in 2015. Sales of new-energy vehicles — including EVs, plug-in hybrids, and fuel-cell vehicles — may have topped 700,000 units last year on their way to 1 million this year, said Xu Haidong, assistant secretary-general of the China Association of Automobile Manufacturers. Almost all those cars are Chinese brands. The government has set a sales target of 7 million vehicles by 2025.
While Volkswagen and Toyota finalize their China EV strategies, mainland customers already can buy NIO’s ES8, with a range of as many as 500 kilometers (311 miles) on a single charge, for 448,000 yuan ($69,000). That’s little more than half the 836,000 yuan cost of Tesla’s Model X SUV in China.
The newest competitor is Byton, formerly known as Future Mobility. Its first model will be available for sale next year starting at $45,000, compared with a $35,000 base price for Tesla’s Model 3. Byton will complete its Nanjing factory in late 2018 and start production a year later.
Byton “is vying to become a global company created in China,” said Bill Russo, founder and CEO of Automobility who was at the Byton event. “What the Byton team has achieved is a clear articulation of the future of mobility.” Promising internet connectivity and digital services in its Smart Intuitive Vehicles, or SIVs, Byton is among a crop of companies trying to upend traditional carmakers as powertrains move away from polluting fuels and battery makers seek longer driving ranges between charges. Byton received $200 million from a fund of Suning Holdings Group and some state-owned firms in Jiangsu province, Kirchert said in August.
Another investor is China Harmony New Energy Auto. A competing EV maker, NIO, set up in 2014 by founder William Li and a group of Internet entrepreneurs, started selling its first model last month. NIO has raised more than $1 billion from investors including Tencent, according to people familiar with the matter.
Deals in the making
Byton is partnering with Robert Bosch GmbH and France’s Faurecia, and will announce a strategic tie-up in Silicon Valley for autonomous-vehicle development this month, Chief Executive Officer Carsten Breitfeld said.