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Born-again BlackBerry: Canadian icon hopes to ride trucks to growth

Radar is emblematic of BlackBerry Chief Executive John Chen's strategy for turning around the Canadian icon

Reuters  |  Bolton, Ontario 

A visit to trucking firm Titanium Transportation helps explain why BlackBerry's stock is once again a darling in Canadian markets, having soared 70 percent in two months. Nestled in an industrial area some 50 kilometers north of Toronto, the trucker is an early adopter of a new BlackBerry fleet-tracking service known as Radar, which uses $400 boxes to collect and transmit information on movement, temperature and physical contents of Titanium's 1,300 truck trailers. Efficiency gains tied to Radar should allow Titanium to get maximum utilization of its fleet, positioning it ...

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First Published: Sat, June 10 2017. 02:08 IST
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