BPO industry in trouble in India: Gallup

A analysis of 75,000 respondents across eight BPO organisations over a two-year period indicates 28% of employees (fewer than one in three) agree that they intend to stay with their organisation for the next two years and the same number strongly agree that they would recommend their organisation to friends/family.

Why it’s a bad thing
When fewer than one in three employees strongly believe in the BPO company they work for, it is unlikely that young aspirants looking to embark on a career will meet mentors or advisors who would urge them to pursue a job with a BPO organisation. This is true in any industry, but is especially true in India: Indians typically rely on advice from people in their social networks, especially when it comes to big decisions such as choosing a school, a neighborhood, or a profession.

What can be done
The first step in reshaping the BPO sector’s image is to focus on existing BPO professionals’ needs.

How
Gallup investigated the difference between extremely loyal advocates of the industry and the opposite. It found two factors that separated the groups:

  • how an employee’s job contributes to the mission/purpose of the organisation 
     
  • the opportunities each employee has to learn and grow on the job

Three of every five employees do not understand their role in fulfiling their organisation’s mission and are unclear on how they will grow in their organisation. The critical goal for leaders is to connect their employee base with the vision of the company and to explain to employees how to achieve this vision and what the path will look like.

image
Business Standard
177 22
Business Standard

BPO industry in trouble in India: Gallup

Business Standard 



A analysis of 75,000 respondents across eight BPO organisations over a two-year period indicates 28% of employees (fewer than one in three) agree that they intend to stay with their organisation for the next two years and the same number strongly agree that they would recommend their organisation to friends/family.

Why it’s a bad thing
When fewer than one in three employees strongly believe in the BPO company they work for, it is unlikely that young aspirants looking to embark on a career will meet mentors or advisors who would urge them to pursue a job with a BPO organisation. This is true in any industry, but is especially true in India: Indians typically rely on advice from people in their social networks, especially when it comes to big decisions such as choosing a school, a neighborhood, or a profession.

What can be done
The first step in reshaping the BPO sector’s image is to focus on existing BPO professionals’ needs.

How


Gallup investigated the difference between extremely loyal advocates of the industry and the opposite. It found two factors that separated the groups:

  • how an employee’s job contributes to the mission/purpose of the organisation 
     
  • the opportunities each employee has to learn and grow on the job

Three of every five employees do not understand their role in fulfiling their organisation’s mission and are unclear on how they will grow in their organisation. The critical goal for leaders is to connect their employee base with the vision of the company and to explain to employees how to achieve this vision and what the path will look like.

RECOMMENDED FOR YOU

BPO industry in trouble in India: Gallup

A Gallup analysis of 75,000 respondents across eight BPO organisations over a two-year period indicates 28% of employees (fewer than one in three) agree that they intend to stay with their organisation for the next two years and the same number strongly agree that they would recommend their organisation to friends/family.

A analysis of 75,000 respondents across eight BPO organisations over a two-year period indicates 28% of employees (fewer than one in three) agree that they intend to stay with their organisation for the next two years and the same number strongly agree that they would recommend their organisation to friends/family.

Why it’s a bad thing
When fewer than one in three employees strongly believe in the BPO company they work for, it is unlikely that young aspirants looking to embark on a career will meet mentors or advisors who would urge them to pursue a job with a BPO organisation. This is true in any industry, but is especially true in India: Indians typically rely on advice from people in their social networks, especially when it comes to big decisions such as choosing a school, a neighborhood, or a profession.

What can be done
The first step in reshaping the BPO sector’s image is to focus on existing BPO professionals’ needs.

How
Gallup investigated the difference between extremely loyal advocates of the industry and the opposite. It found two factors that separated the groups:

  • how an employee’s job contributes to the mission/purpose of the organisation 
     
  • the opportunities each employee has to learn and grow on the job

Three of every five employees do not understand their role in fulfiling their organisation’s mission and are unclear on how they will grow in their organisation. The critical goal for leaders is to connect their employee base with the vision of the company and to explain to employees how to achieve this vision and what the path will look like.

image
Business Standard
177 22
Widgets Magazine

More News

Widgets Magazine

Compare mobiles

SELECT ANY 3 MOBILES TO COMPARE

Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard