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Can't stand clickbait? Now, read authentic stories with Facebook's updates

Clickbait describes web content that provides just enough information to make the reader curious

IANS  |  New York 

Can't stand clickbait? Facebook

has announced three new updates so that people will see even fewer stories in their feeds, and more of the stories they find authentic.

describes web content that aims to exploit the curiosity gap, providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

The social network is now taking into account at the individual post level in addition to the domain and page level, in order to more precisely reduce headlines.

"In order to make this more effective, we are dividing our efforts into two separate signals -- so we will now look at whether a headline withholds information or if it exaggerates information separately," said in a blog post on Wednesday.

The company is also starting to test new updates in additional languages.

"Posts with headlines will appear lower in News Feed. We will continue to learn over time, and we hope to continue expanding this work to reduce in even more languages," the post added.

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