Canada-based Figure 1, a free photo-sharing application that allows healthcare professionals to share and discuss cases for quick and better treatment, has launched operations in India. The app, which is called the ‘Instagram of healthcare professionals’, aims to bridge the urban-rural divide in the healthcare sector in the country with the use of digitisation. “With smartphones being so prevalent in India, we think there's a huge opportunity for all of the 800,000 physicians, and 1.5 million nurses, midwives, and medical students in the country to join our app,” said Gregory Levey, co-founder and chief executive officer (CEO) of Figure 1. “We think that health care professionals around the world could learn from the unique challenges that their Indian counterparts face and vice-versa,” he said.
Also, a huge amount of this information often remains unorganised. With Figure 1, health care professionals and medical students across the world have an organised platform where they can share images and details of various cases they encounter in their daily lives at hospitals. Levey said the start-up had received positive responses from physicians all over the world. On the product front, Figure 1 tries to be mobile-focused and takes inspiration more from consumer-facing tech products than from health information technology. This means, it strives to pay a lot of attention to user experience. “We are focused on helping health care professionals in their workflow, rather than adding new tasks in their already busy days,” said Levey. Currently, the app is focused on international expansion. “Just a few months ago, Figure 1 was available only in six countries. Now it's available in more than 40,” Levey added.