US sports broadcaster ESPN launched its flagship SportsCenter programme on messaging app Snapchat on Monday, reimagining the show that provides sports highlights and commentary into a short-form series. The new show deepens the relationship between ESPN parent Walt Disney and Snapchat parent Snap. The sports network, which has made Snapchat content since 2015, is trying to reach a younger audience, while the social media app, whose messages disappear after viewing, is adding more content in an effort to grow its user base beyond its core youth demographic. The partnership is a ...
ESPN brings SportsCenter show to Snapchat
The new show deepens the relationship between ESPN parent Walt Disney and Snapchat parent Snap
Sheila Dang | Reuters Last Updated at November 13, 2017 23:57 IST