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Facebook introduces in-stream video advertisements

The move comes after advertisers told Facebook that they wanted more control

IANS  |  New York 

Advertisers on Audience Network can deliver in-stream ads in pre-roll and mid-roll placements
Advertisers on Audience Network can deliver in-stream ads in pre-roll and mid-roll placements

In a bid to give advertisers more flexibility and control to buy to meet their target audience, has introduced an option to deliver ads on in-stream placements in videos on the social networking platform.

The move also gives advertisers an option to specify whether they would like their in-stream ads to appear on itself or across the range of websites and apps in Facebook's Audience Network ad network product, a blog post said late on Thursday.

The move comes after advertisers told that they wanted more control over where their ads would appear in News Feed or in-stream during a video.

The company last week launched "Watch" -- a platform where it plans to surface original video series from a wide range of publishers and content creators.

On both and Audience Network, more than 70 per cent in-stream up to 15 seconds in length are watched to completion -- most with sound on.

"Using mobile optimised creative that's 15 seconds or less, advertisers can capture consumer attention on mobile, increasing the likelihood that their will be watched to completion," said.

"And with Facebook's people-based marketing, in-stream ads are targeted and delivered to the right people at the right time, achieving an average on-target rate of 89 per cent," the company added.

Advertisers on Audience Network can deliver in-stream ads in pre-roll and mid-roll placements across select apps and websites.

said it will continue to give advertisers more flexibility and control over their ad placements.

First Published: Fri, August 18 2017. 12:32 IST
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