Walt Disney is harnessing all its media might make the next Star Wars movie the biggest film of the year, employing augmented reality and social media in a global campaign to promote The Last Jedi and related merchandise. Starting September 1, which Disney again dubs Force Friday, fans of the sci-fi films can use smartphones to take part in an augmented-reality treasure hunt, like the Pokémon Go craze that gripped video-game fans last year. The worldwide Find the Force hunt will take place over three days, starting in Sydney, and will involve more than 20,000 stores in 30 ...
For Last Jedi roll out, it's Star Wars meets Pokemon Go
Disney has created a smartphone app activated by special logos that appear on cut-out figures
Anousha Sakoui | Bloomberg Last Updated at August 25, 2017 01:24 IST