In what seems like a counter-intuitive move, Google is planning to launch an ad-blocking feature in mobile and desktop versions of its Chrome browser. Google relies heavily on advertising as a revenue source.
This is a defensive move to counter popular ad-blocking software, which often allows ads from organisations that pay a fee. Google itself has paid some of these software makers to unblock its ads.
Google’s blocker will only keep out ads that the Coalition for Better Ads deems detrimental to user experience. These include pop-ups and auto-playing video ads with sound.
Google could announce the feature in the next few weeks, although it could still decide not to move ahead with it.
This is an excerpt from the article published on Tech In Asia. You can read it here.