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Huawei bets on AI phone Mate 10 in challenge to Apple, Samsung

Huawei has become a fixture in listings of the top three smartphone makers by worldwide unit sales in recent years

AFP | PTI  |  Munich 

Huawei Mate 10
Huawei Mate 10

group unveiled its latest smartphone today, talking up the advanced artificial intelligence capabilities it hopes will cement its place among the world's three biggest manufacturers.

The Shenzhen-based group's new Mate 10 phone appears just weeks after unveiled its top-of-the-line iPhone X, a timing choice many industry observers have read as a direct challenge to the tech titan.


has become a fixture in listings of the top three smartphone makers by worldwide unit sales in recent years, investing heavily in and design to vault beyond the low- and mid-range devices that still round out its range.

Like rivals and Samsung, it has built AI features directly into the processor at the heart of its latest phone, allowing the device to help users translate between languages, choose the most appropriate camera settings or take over busywork like organising files and photos.

Ideally, AI can help shift such everyday tinkering into the background, saving people time and minimising annoyance.

"This phone is designed for ultimate performance, that's the most important thing," consumer electronics chief Richard Yu told journalists and bloggers in the southern German city of Munich.

uses Google's Android operating system rather than keeping the same tight control over hardware, operating system and third-party apps as

Google executive Jamie Rosenberg made a brief appearance on stage to promise new tools early next year to let developers access the phone's AI processor.

"Computing is undergoing a fundamental shift from being mobile first to AI first," Rosenberg said.

First Published: Mon, October 16 2017. 21:42 IST
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