IMImobile, a Hyderabad-based provider of value-added services (VAS) for mobile operators and content providers, has acquired Mobytec in a part-cash, part-stock deal for an undisclosed amount – marking its foray into the social aggregation and phone book management services space. This is IMImobile’s second buyout in the UK, with the first being digital content delivery services provider dx3 in November 2008.
“The Mobytec acquisition is in line with the company’s vision to become a while label (providing technologies on a managed services model) services provider to 100 international operators in two years and 500 operators in five years,” IMImobile chairman and chief executive officer VR Vishwanath (Vish), told Business Standard.
Under the deal, Mobytec will be offered by IMImobile as a revenue-generating fully-managed while label service for mobile network operators (MNOs). Mobyko Limited, which developed the Mobytec technology platform, will continue as an independent entity offering mobyko.com branded services.
Vish said IMImobile will also integrate the Mobytec platform with social networking sites like Facebook and Twitter, aggregating live feeds, synchronising events, downloading profile photos to the contact address book and displaying latest Tweets from friends.
Vish said the company was currently in talks with 15 operators to offer the Mobytec platform. “We believe that social aggregation tools are going to play an increasingly important role in the operator-consumer relationship. We hope to close deals with about 10 operators this quarter and expect 30 per cent of the mobile subscribers in India to go for this service,” he said.
The company has started pre-booking of the phone which is built on Google' Android platform and priced at Rs 10,990