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India to play 'crucial role' in WhatsApp's business solutions

Of its over 1 billion users, about 200 million are in India

Press Trust of India  |  New Delhi 

Messaging app WhatsApp is working on solutions to enable businesses to use its platform to connect with consumers and India will play a "crucial role" for the product, a company official said on Wednesday. Last year, the Facebook-owned company had said WhatsApp will test tools that allow users to communicate with businesses and organisations like banks and airlines through its platform. While WhatsApp does not intend to introduce any third- party ads, it is looking at ways to monetise the platform and working with businesses could be a step in that direction. WhatsApp ...

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First Published: Wed, April 26 2017. 17:20 IST
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