Chinese computer maker Lenovo is eyeing 30 per cent growth by expanding its footprint in India by this fiscal. To that end, it will launch 400 Lenovo Exclusive Stores (LES) Lite.
LES will function on franchisee basis. Of these, 80 will be launched in eastern India as pilot stores. Lenovo occupies the fourth position in the Indian market behind Dell, HP and Acer, with a total market share of 7.2 per cent.
“At present, we occupy 10.2 per cent of the global market share. The Indian market is growing and the personal computers (PC) market is growing at 28 per cent. Our aim will be to grow faster than the industry," said Amar Babu, managing director, Lenovo India.
Currently, the company operates only through the multi-brand retail format. It is now eyeing growth in the Indian market on the back of consolidation in the commercial segment and upping targets for enterprise customers.
“We will launch products that will appeal to all segments, focus on channel and distribution partners, conceive and build on branding initiatives and place added focus on after-sale services in order to achieve this target,” Babu said.
The company launched a range of products in the Z-series notebooks, which have features such as Dolby advance sound system, 1-key data system and a metallic finish, found in premium category notebooks. The notebook is priced in the range between Rs 34,000 and Rs 43,000.
