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Maruti, ibibo to create India's first e-soap

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Budding actors, directors and scriptwriters can now showcase their talent on The social networking site has launched a talent hunt for India’s first 24-episode online serial, which will be broadcast on its site.

Partnering with Maruti Suzuki, will provide this opportunity to its more than eight million user base. The participants will be chosen in three categories of acting, directing and scriptwriting.

“Through this e-soap, called Ibibo i-Serial Star, we plan to give our users a platform to create content and get social recognition. The serial will have eight actors, two directors and two scriptwriters who will work behind and in front of the camera,” says Ashish Kashyap, CEO, Ibibo web. “The hunt was launched almost a month ago and Ibibo plans to have the first set of episodes in the next 30 days. As of now, it has got more than 2,000 unique content creators,” he adds.

The format requires participants to create their profile on and upload videos, scripts and get maximum votes. Contestants who want to audition for the acting category have to upload their video enacting a scene from any movie, create a profile and get the Ibibo community to vote for them.

For direction category, participants have to upload a short film or a serial directed by them and try to garner maximum votes. Those trying their luck at scriptwriting will have to upload an original script or dialogues up to a maximum of 500 words.

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