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Nokia's Lumia to hit market in a week

BS Reporter  |  Chennai/ Hyderabad 

is planning to launch its - Lumia 800 and Lumia 710 - its first smartphones based on the Windows operating system, in a week's time in the Indian market. Lumia 800 is priced at Rs 29,999 and Lumia 710 at Rs 19,999 for the Indian markets.

“The move is expected to boost Nokia’s presence in the smartphone market, where the company has lost its share steadily,” Kannan Gopalakrishnan, director, retail, India, said.

The is the outcome of Nokia's partnership with in February this year. Lumia 800, the first offering following the partnership between and software maker Microsoft, was launched globally in October.

The smartphone market in India is expected to grow at 50 per cent in the next few years, with the penetration of and increased data usage. Currently, it is dominated by and

To boost the new launch, India has unveiled a new retail strategy. It has revamped the look of 5,000 retail outlets. It has rolled out a 360 degree campaign 'The Amazing Everyday' and trained its 12,500 staffs, who can sell Windows phone to smartphone buyers.

First Published: Sat, December 10 2011. 00:51 IST
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