Announced in December, the first of its kind initiative has received over 35,000 app (applications) ideas from consumers and enthusiasts across India.
Nokia in association with NDTV launched an initiative that gave consumers a new opportunity to submit mobile app ideas that have the potential to be developed into successful apps for the Windows Phone Store.
As part of this campaign, the top 42 shortlisted consumers with the most exciting apps suggestions would be called in to participate in the world’s first app reality show and stand a chance to win Rs 10,00,000.
Gerard Rego, Director - Developer Experience, Nokia India said, “The results have been astounding! 35000 entries is a huge number. We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives -- women security, productivity, grooming, food, health & well-being. One could literally feel the pulse of the nation by going through these ideas.”
In addition to the grand prize of Rs 10,00,000, the runner up will be presented with Rs 5 lakh and Rs 2 lakh each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 920. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app.
Nokia also unveiled the fifth judge of the show - Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director-Digital, DisneyUTV, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, and Vikas Khanna, New York based Michelin Starred Celebrity Chef.