Almost every sixth car sold in the world will be electric by 2025, according to a UBS global autos survey released on Tuesday. And if things go the way they have, those cars are more likely to be emblazoned with a Tesla
logo than BMW’s.
By the middle of the next decade, global sales of electric vehicles
should hit 16.5 million, analysts led by Patrick Hummel said in the report, a 16 per cent increase from the previous estimate. They predict electric vehicles
will make up 16 percent of all car sales by then, up from a previous estimate of 14 per cent.
“The shift to electric cars
will come faster and in a more pronounced way, fuelled by the diesel demise in Europe, battery technology
advancements and regulation in China and Europe,” Hummel said. Europe will have the highest EV penetration, approaching 30 percent of new cars sold.
Established car manufacturers like BMW
are spending billions in a race to gain market share in the burgeoning electric-car market, hoping their existing scale will help them leapfrog newer companies like Tesla
that focus exclusively on electric vehicles.
One of the reasons behind the upgraded forecast is a new dual-credit policy in China that makes electric-vehicle sales and production compulsory, according to the note. Respondents in China were most likely to say they were considering buying an electric car, at 58 per cent, while those in Germany were the least likely, at 14 per cent.
Hummel expects Tesla
to benefit the most from the rise in electric vehicles, as the Palo Alto, California-based company had the highest jump in EV-brand credibility in the survey. Munich-based BMW
could suffer the most from a Tesla
rise, as the company’s 3-series is seen as the closest competitor to Tesla’s Model 3.
“Tesla’s increasing popularity seems directly correlated by the launch of the Model 3, the brand’s first mass-market car. Most of the other brands have lost ground in the current survey,” Hummel said. Still, Tesla’s rise is not guaranteed, the note said, as premium brands that have yet to release their own electric car, like Volkswagen’s Audi and Porsche, are still preferred to Tesla.