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No more 'invasive' ads: Now, Google will not read your Gmail to sell ads

Someone writing about running, for instance, might see ads for Nike or Asics shoes

AP | PTI  |  San Francisco 

Google is going to stop reading your Gmail in search of opportunities to sell ads. The change announced on Friday will end a practice that Google has embraced since the company introduced Gmail in 2004, even though it raised concerns among privacy watchdogs and creeped out some users. To help finance the free service, Google has been scanning through what Gmail users were discussing and then showing ads connected to some of the topics. Someone writing about running, for instance, might see ads for Nike or Asics shoes. Google still plans to show ads within Gmail. But instead of ...

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First Published: Sat, June 24 2017. 11:54 IST
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