You are here: Home » Technology » News » Mobiles & Tablets
Business Standard

Smartphone shipments into India touch record high, Samsung loses mkt share

Samsung & Micromax lose market share; Chinese brands capture a third of the Indian market

BS Reporter  |  New Delhi 

A man looks at his mobile device as he walks during the Mobile World Congress in Barcelona, Spain. Photo: Reuters
A man looks at his mobile device as he walks during the Mobile World Congress in Barcelona, Spain. Photo: Reuters

Shipment of has touched a new high as nearly 35 million handsets were shipped during the July-September quarter in India. The number went up by 25 percent year-on-year, as vendors stocked up for the festive season ahead, preliminary data from Counterpoint Research show.

While Chinese firms continued to tighten their hold over the in India, homegrown smartphone brands lost nearly six percent share during the period. leader Samsung’s share fell to 21.6 percent from nearly 26 percent in the previous quarter. 

Runner up too lost a significant share of the market. Its share stands at 9.8 percent at the end of September from 14.1 percent during the previous quarter. Despite the loss, both players continue to hold their respective positions at the top.

Tech devices major has regained the third spot by improving its share to 8.9 percent during the quarter from 8.3 percent at the end of June. 

Lyf smartphones, the handsets brand from Reliance, has emerged as the fourth largest brand with 6.7 percent share. According to analysts, the launch of Reliance Jio telecom service has positively impacted the brand's prospects in the country.

Another Indian handset brand Intex has slipped to the fifth spot from the third position as its share fell to 6.4 percent.

As per data available, of have surged 21 percent on a quarter-to-quarter basis from 29 million in the June quarter. 

However, analysts predict that this year will miss the estimated 140 million units figure due to a low transition from feature phones to smart handsets.

Chinese handset makers such as Xiaomi, Oppo and Vivo have gained at the cost of Indian brands. Xiaomi has emerged as the sixth biggest player with 6.2 percent share.

Vivo and Oppo are following at the seventh and eighth spot. While, most Chinese handsets, until recently, were being sold through the online platform only, their aggressive offline distribution has helped in a where a majority of are still purchased from brick and mortar outlets.

RECOMMENDED FOR YOU

Smartphone shipments into India touch record high, Samsung loses mkt share

Samsung & Micromax lose market share; Chinese brands capture a third of the Indian market

Samsung & Micromax lose market share; Chinese brands capture a third of the Indian market
Shipment of has touched a new high as nearly 35 million handsets were shipped during the July-September quarter in India. The number went up by 25 percent year-on-year, as vendors stocked up for the festive season ahead, preliminary data from Counterpoint Research show.

While Chinese firms continued to tighten their hold over the in India, homegrown smartphone brands lost nearly six percent share during the period. leader Samsung’s share fell to 21.6 percent from nearly 26 percent in the previous quarter. 

Runner up too lost a significant share of the market. Its share stands at 9.8 percent at the end of September from 14.1 percent during the previous quarter. Despite the loss, both players continue to hold their respective positions at the top.

Tech devices major has regained the third spot by improving its share to 8.9 percent during the quarter from 8.3 percent at the end of June. 

Lyf smartphones, the handsets brand from Reliance, has emerged as the fourth largest brand with 6.7 percent share. According to analysts, the launch of Reliance Jio telecom service has positively impacted the brand's prospects in the country.

Another Indian handset brand Intex has slipped to the fifth spot from the third position as its share fell to 6.4 percent.

As per data available, of have surged 21 percent on a quarter-to-quarter basis from 29 million in the June quarter. 

However, analysts predict that this year will miss the estimated 140 million units figure due to a low transition from feature phones to smart handsets.

Chinese handset makers such as Xiaomi, Oppo and Vivo have gained at the cost of Indian brands. Xiaomi has emerged as the sixth biggest player with 6.2 percent share.

Vivo and Oppo are following at the seventh and eighth spot. While, most Chinese handsets, until recently, were being sold through the online platform only, their aggressive offline distribution has helped in a where a majority of are still purchased from brick and mortar outlets.
image
Business Standard
177 22

Smartphone shipments into India touch record high, Samsung loses mkt share

Samsung & Micromax lose market share; Chinese brands capture a third of the Indian market

Shipment of has touched a new high as nearly 35 million handsets were shipped during the July-September quarter in India. The number went up by 25 percent year-on-year, as vendors stocked up for the festive season ahead, preliminary data from Counterpoint Research show.

While Chinese firms continued to tighten their hold over the in India, homegrown smartphone brands lost nearly six percent share during the period. leader Samsung’s share fell to 21.6 percent from nearly 26 percent in the previous quarter. 

Runner up too lost a significant share of the market. Its share stands at 9.8 percent at the end of September from 14.1 percent during the previous quarter. Despite the loss, both players continue to hold their respective positions at the top.

Tech devices major has regained the third spot by improving its share to 8.9 percent during the quarter from 8.3 percent at the end of June. 

Lyf smartphones, the handsets brand from Reliance, has emerged as the fourth largest brand with 6.7 percent share. According to analysts, the launch of Reliance Jio telecom service has positively impacted the brand's prospects in the country.

Another Indian handset brand Intex has slipped to the fifth spot from the third position as its share fell to 6.4 percent.

As per data available, of have surged 21 percent on a quarter-to-quarter basis from 29 million in the June quarter. 

However, analysts predict that this year will miss the estimated 140 million units figure due to a low transition from feature phones to smart handsets.

Chinese handset makers such as Xiaomi, Oppo and Vivo have gained at the cost of Indian brands. Xiaomi has emerged as the sixth biggest player with 6.2 percent share.

Vivo and Oppo are following at the seventh and eighth spot. While, most Chinese handsets, until recently, were being sold through the online platform only, their aggressive offline distribution has helped in a where a majority of are still purchased from brick and mortar outlets.

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard