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What would ex-Apple marketers do to save BlackBerry?

For Apple, its Think Different. For RIM, how about Be Heard?

Mark Milian 

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What would ex-marketers do to save BlackBerry?
For Apple, it

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What would ex-Apple marketers do to save BlackBerry?

For Apple, its Think Different. For RIM, how about Be Heard?

That’s the advice of one former marketer at Apple, a company known for its advertising genius and ability to convince email addicts weaned on the BlackBerry’s Chiclet keyboard that typing on the iPhone’s glass is cooler. >
What would ex-marketers do to save BlackBerry?
For Apple, it image