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"New retail, which is the integration of online and offline retail, and globalisation are two of the company's top five strategic areas for development.
In the second quarter of this year, Xiaomi shipped 23.16 million smartphones globally -- an increase of 70 per cent from the previous quarter.
"Xiaomi still offers the best value in the Chinese market and it remains the preferred choice for price-conscious consumers. The online channel continues to be a key route to market for Xiaomi and this quarter saw it take the lead in the 618 online sales events across online retail platforms," said Lucio Chen, a Canalys Research Analyst.
The Chinese smartphone maker has also toppled Samsung in the best-seller slot for smartphone models in the under Rs 10,000 segment in India in the second quarter of 2017, market research firm Counterpoint Research said this week.
The company currently has 4,806 granted patent assets, of which 2,404 are international patents, creating a strong foundation for Xiaomi's global expansion plans.