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  • 23-Feb-2017 | Arundhuti Dasgupta

    Heroines out of the shadows

    Books on Draupadi and on Sita are common sightings at the few bookstores that still survive

  • 17-Feb-2017 | Arundhuti Dasgupta

    Arundhuti Dasgupta: Reputations on the line

    Reputations are hard to build and even harder to crack

  • 13-Jan-2017 | Arundhuti Dasgupta

    Arundhuti Dasgupta: Father, son and son-in-law

    Yayati goes down in Mahabharata as the king who tried to overturn the natural order of things

  • 23-Dec-2016 | Arundhuti Dasgupta

    Arundhuti Dasgupta: The age of supermen (and women)

    Zeus, the towering figure from Greek mythology, commanded complete supremacy

  • 13-Dec-2016 | Arundhuti Dasgupta

    Cashing in on cashless

    Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?

  • 11-Nov-2016 | Arundhuti Dasgupta

    Arundhuti Dasgupta:Tricked into a new world order

    In Australian aboriginal myths, tricksters encourage thieving, cheating and fighting

  • 15-Oct-2016 | Arundhuti Dasgupta

    The power of the beast

    The lion has been the insignia of kings and generals throughout the world

  • 21-Sep-2016 | Arundhuti Dasgupta

    HDFC, Airtel, SBI most valued brands

    Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report

  • 17-Sep-2016 | Arundhuti Dasgupta

    Making myths from the mythical

    Bali was a good king, only too powerful and ambitious. Ravana was a good king and devotee of Shiva, but he coveted another man's wife. They suffered for their character flaws

  • 15-Sep-2016 | Arundhuti Dasgupta

    Indian ad spends growth to beat global averages

    In keeping with the slew of reports for 2016, the Carat Ad Spend Report points to India as one of the fastest growing advertising markets in the world

  • 27-Aug-2016 | Arundhuti Dasgupta

    China's 'heihazi' crisis

    One Child documents in horrific detail how the single-child policy disrupted Chinese society in brutal and unimaginable ways

  • 13-Aug-2016 | Arundhuti Dasgupta

    Olympics and identity

    Religion was also a source of conflict at the Games and the reason they came to be banned sometime in 393 AD

  • 17-Jul-2016 | Arundhuti Dasgupta

    The country is the world for local brands: Josep Montserrat

    Interview with Worldwide CEO & GM and country head, Kantar Worldpanel and Senior vice president (media and retail), IMRB

  • 16-Jul-2016 | Arundhuti Dasgupta

    The river has a voice

    Rivers are sacred in India still, but we seem to have lost our ability to treat them as fellow humans

  • 25-Jun-2016 | Arundhuti Dasgupta

    Outsiders and insiders

    One of the criticisms being flung at outgoing RBI Governor Raghuram Rajan is that he is an outsider, does not quite understand Indian banking and, worse, is mentally not "Indian". Ditto for Arvind Subramaniam, who is still holding on to his post as ...

  • 26-May-2016 | Arundhuti Dasgupta

    Wisdom of the hollow tree

    The Leadership Sutra attempts to simplify seemingly abstract mythological stories into tangible principles for the world of business

  • 14-May-2016 | Arundhuti Dasgupta

    Breaking the code

    Varuna was one of the gods to have witnessed a peace treaty between the Hittites and Mittanis in 1380 BC

  • 16-Apr-2016 | Arundhuti Dasgupta

    Past gods, present tense

    Similarly, floods, earthquakes, drought and rapes; god's wrath is upon us, warn those who claim to speak on their behalf

  • 19-Mar-2016 | Arundhuti Dasgupta

    Bharat, Mata and a crisis of identity

    Bharat Mata was born during the independence movement, evoking a goddess held captive by the British

  • 19-Feb-2016 | Arundhuti Dasgupta

    Hold that seditious thought

    Most ancient heroes will be found guilty of sedition if the current laws are applied, writes Arundhuti Dasgupta

  • 12-Feb-2016 | Arundhuti Dasgupta Singhal

    Lunch with BS: Rammanohar Reddy

    A gentleman and an editor

  • 23-Jan-2016 | Arundhuti Dasgupta

    Bullfight at Davos

    Jallikattu is a result of the belief that taming a bull is a symbol of the agricultural society exercising its power over natural forces

  • 12-Dec-2015 | Arundhuti Dasgupta

    Drop the dead past

    Dronacharya as the commander-in-chief of the Kurus was an unreconstructed casteist

  • 09-Dec-2015 | Arundhuti Dasgupta

    No country for intellectuals

    The real essence of a public intellectual: Someone who acts to create a public in which her role will become redundant and unnecessary

  • 29-Nov-2015 | Urvi Malvania & Arundhuti Dasgupta

    Content, technology and distribution are three key pillars: Neeraj Roy

    Interview with CEO, Hungama