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  • 08-Jul-2010 | Pradipta Mukherjee

    3G promises the world for mobile advertisements

    Faster speed will allow better brand experience.

  • 05-Jul-2010 | Pradipta Mukherjee

    Quota seats go abegging at IITs

    Nearly 700 seats reserved for scheduled castes (SCs), scheduled tribes (STs) and other backward classes (OBCs) are lying vacant at the Indian Institutes of Technology (IITs) this year after the first allotment of seats.

  • 05-Jul-2010 | Chitra Unnithan & Pradipta Mukherjee

    Summer placements set a scorching pace

    After two successive years of gloomy forecasts, the initial response to this year’s summer internship placement season at the premier Indian Institutes of Management (IIMs) has been good.

  • 28-Jun-2010 | PRADIPTA MUKHERJEE

    Girl student count at IIMs set to increase

    The Indian Institutes of Management (IIMs) have historically had a minuscule representation of girls. This year, however, things are set to change. With the intention of creating more global and Indian women business leaders, IIMs have admitted a ...

  • 28-Jun-2010 | Pradipta Mukherjee

    IIMs updating curriculum...

    Courses will be comparable to that of overseas institutes to help student exchange programmes.

  • 24-Jun-2010 | Pradipta Mukherjee

    Advergaming toys with new media sites

    The Anil Ambani group’s gaming company, Zapak, recently created four games for the movie Raavan. The film’s director Mani Ratnam, however, insisted the games should be hosted only on social networking site Facebook.

  • 24-Jun-2010 | Pradipta Mukherjee

    India Inc kicks off in style

    FIFA World Cup nets several brand promotions.

  • 21-Jun-2010 | Pradipta Mukherjee

    Bollywood experiments with shorter movies

    Following in the footsteps of Hollywood, a new genre of short-duration Hindi films is making inroads, as production houses look at shorter turnaround time at multiplexes.

  • 21-Jun-2010 | Pradipta Mukherjee

    Higher IIT entry bar troubles students

    This year, many aspiring engineering students are worried they may find it difficult to get a seat in the coveted Indian Institutes of Technology (IITs). The merit lists — recently released by the IITs after the joint entrance examination ...

  • 17-Jun-2010 | Leslie D`Monte & Pradipta Mukherjee

    Adidas versus Nike: Who will score?

    FIFA 2010 is also a war between the world’s two largest brands.

  • 17-Jun-2010 | Pradipta Mukherjee

    Bollywood budgets more for pre-release blitzkrieg

    The lifespan of movies at multiplexes is getting shorter. Realising this, Bollywood producers are increasing the pre-release marketing budgets of movies as well as devising multiple promotional strategies to ensure they break even at a faster pace.

  • 14-Jun-2010 | PRADIPTA MUKHERJEE

    IIM executive education courses gather steam

    With the economy looking up, companies appear to be loosening their purse strings and sponsoring more executive training. The Indian Institutes of Management (IIMs), for instance, are expecting more participants and better revenues from their ...

  • 14-Jun-2010 | Pradipta Mukherjee

    LG mulls price rise; other firms not to follow suit

    Despite weak metal prices, consumer durables maker LG Electronics is contemplating a third round of price increase, since January this year, due to margin pressures.

  • 24-May-2010 | Pradipta Mukherjee

    Emami's hot property

    Navratna, which has 70% market share in the cool hair oil category, has had a free run so far. But the Rs 300-cr brand is set to face competition from Marico and Dabur.

  • 20-May-2010 | Pradipta Mukherjee

    'We plan to be a complete, diversified conglomerate'

    Q&A: R S Agarwal, Jt Chairman, Emami Group

  • 17-May-2010 | Pradipta Mukherjee

    'Foreign universities will need to adapt to Indian sensitivities'

    Q&A: Sundar Kumaraswamy, Vice-president for Enrollment Management, University of Dayton

  • 17-May-2010 | Pradipta Mukherjee

    IIT-JEE takers sweat over exam results

    With the joint entrance examination (JEE) results scheduled to be announced on May 26 this year, IIT aspirants and coaching institutes have mixed opinions on the errors which crept in this year’s question papers.

  • 16-May-2010 | Pradipta Mukherjee

    ITC to focus on super luxury properties

    ITC plans to focus on super-luxury properties over the next five years in order to reinforce its positioning as a predominantly super-deluxe hotel chain.

  • 05-May-2010 | Pradipta Mukherjee

    Future Brands taps social networking for McNroe Chemicals

    Future Group’s tie-up with McNroe Chemicals, a Kolkata-based fast moving consumer goods (FMCG) company for brand marketing and partnerships, is now all set to tap social networking platforms.

  • 23-Apr-2010 | Pradipta Mukherjee

    Bengal needs half a million more teachers to launch RTE

    Schools in West Bengal would be able to implement the “25 per cent poor children per class” quota under the Right To Education Act only from academic year 2011. A few schools, however, are organising afternoon classes for the children to ...

  • 23-Apr-2010 | Pradipta Mukherjee

    Major league hopefuls

    India has several footballers waiting on the sidelines to follow Chhetri to the north American leagues.

  • 18-Apr-2010 | Pradipta Mukherjee

    IPL teams' earnings to rise 20-30%

    Shashi Tharoor and Lalit Modi may be battling it out, but Indian Premier League (IPL) franchisees are laughing their way to the bank.

  • 15-Apr-2010 | Pradipta Mukherjee

    ITC tries to find its feet in personal care

    Cigarettes to hotel major ITC entered the consumer products business in 2007. In three years, it has managed to corner a two per cent market share.

  • 13-Apr-2010 | Pradipta Mukherjee

    Entertainment tax benefit to boost Bengal film industry

    The West Bengal government’s decision to reduce the entertainment tax on Bengali films to 2 per cent from the existing 10 per cent , is expected to provide relief to the film industry.

  • 12-Apr-2010 | Swarup Chakraborty & Pradipta Mukherjee

    Mumbai, B'lore front-runners in IPL 3 merchandise sales

    This season of the Indian Premier League (IPL) has already thrown up winners even before the tournament has ended. Mumbai Indians and Royal Challengers Bangalore have emerged as the top teams, whose brand merchandise has been lapped up by fans. ...