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Management » Features » Strategy

Back in the race

20 May 2013

Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs

Trained manpower is key to success in the service business: Anjan Chatterjee

20 May 2013

How to build a chain

Electric mobility

13 May 2013

The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments

How to win customers and influence vendors

08 May 2013

Kishore Biyani's 'Big Bazaar Profit Club' hopes to build loyalty amongst customers and get better prices from suppliers

Big ideas, low cost

06 May 2013

Clever improvisation has helped GE and Philips keep the prices of some their most innovative offerings in recent years lower than you would have ...

In search of profitability

22 Apr 2013

E-commerce players are trying new tricks to make their businesses self-sustaining

Hotels check out new strategies for growth

15 Apr 2013

As reservations plunge and inventory rises, they are boosting their banqueting and restaurant business to make up for losses in room rents

Performance is Jaguar's new spearhead

31 Mar 2013

Land Rover basked in the glory of the launch of the second-generation Range Rover Sport SUV

Align goals with vision

24 Mar 2013

Your organisation has a forward-looking strategic plan. Make sure employee goals are aligned with it

HR firm puts brand building on fast track

17 Mar 2013

Randstad ties up with Formula One in India

Chaos by design

10 Mar 2013

More and more retailers are opting to disrupt the flow of store traffic to create a sense of discovery. The trick is to know where to draw the ...

"Shopper research is making retail design scientific"

10 Mar 2013

Marketers want to develop strategies and tactics to influence shopper behaviour to drive brand and category growth via packaging, promotions and ...

Facebook, Google+ eye increased ad revenue with new user-centric features

09 Mar 2013

The common theme of the new looks are large pictures, a de-cluttered look for ease of use and easy access for advertisers

No more Chinese whispers

03 Mar 2013

Silos in network-run agencies can come in the way of creating effective communication in the age of short deadlines. Heres how advertisers are ...

Zero-sum or win-win?

24 Feb 2013

Last year, Carrier announced its JV with China-based Midea. Carrier already has a name in the Indian market but brings only commercial ACs to ...

The water-plus effect

29 Oct 2012

It is said that the genius of marketing lies not in highlighting the solution, but in hyping the problem enough to make the solution ...

The water-plus effect

29 Oct 2012

It is said that the genius of marketing lies not in highlighting the solution, but in hyping the problem enough to make the solution ...

The price warrior is back

17 Oct 2012

It had changed the Indian television market in the nineties with price play.

The price warrior is back

17 Oct 2012

It had changed the Indian television market in the nineties with price play.

YouTube to serve niche tastes by adding channels

10 Oct 2012

A visit to YouTube these days shows so many professionally produced channels that it could be confused with a TV guide. There are channels for ...

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