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Specials » Strategist » Strategist

Back in the race

20 May 2013

Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs

Invisible bias

20 May 2013

We often associate the amount of effort with the quality of the outcome. This can distort our decision-making

Marketing via YouTube

20 May 2013

Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, ...

Employees as partners

20 May 2013

Being treated as an equal and valued part of the organisation brings out the best in the workforce

People give more weight to their own opinions: Francesca Gino

20 May 2013

Interview with associate professor of business administration in negotiation, organizations & markets unit, Harvard Business School

Trained manpower is key to success in the service business: Anjan Chatterjee

20 May 2013

How to build a chain

The top 10 business bestsellers

20 May 2013

LEAN IN: WOMEN, WORK, AND THE WILL TO LEAD by Sheryl Sandberg

The strategist quiz (306)

20 May 2013

A management professor coined a term when studying the cases of the disk drive industry

Answers to last week's quiz (#305)

20 May 2013

Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line

India on cyber attackers radar

20 May 2013

India has seen a 280% increase in bot infections that is continuing to spread to a larger number of emerging cities

Catch them where you can

13 May 2013

Consumers don't shop in a silo. As a marketer you have to offer them an immersive experience, regardless of the channel where they found you

Leading a frugal life

13 May 2013

AG Krishnamurthy on how he steered Mudra through its mid-life crisis

Electric mobility

13 May 2013

The future of sustainable transportation in India lies in developing electric vehicles across transit automobile segments

Franchising does not work in our business: Nilesh Gupta

13 May 2013

Interview with Nilesh Gupta, Managing Partner, Vijay Sales

The new store

13 May 2013

As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones

Brands have been built on customer service: Jim Bush

13 May 2013

Interview with executive vice-president (world service), American Express

"We were the first to stress on relationship"

13 May 2013

My best campaign

The top 10 business bestsellers

13 May 2013

ACCIDENTAL GENIUS: USING WRITING TO GENERATE YOUR BEST IDEAS, INSIGHT AND CONTENT by Mark Levy

The Strategist Quiz (#305)

13 May 2013

Name the automobile brand and its manufacturer who uses this brand line "Dive it again, James". Also state the reason for using this line

Answers to last week's quiz (#304)

13 May 2013

Name the company that came out with the advertisement, "The Message that Saved His Life", in 1964

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