A Marketing Initiative

Widgets Magazine

About this initiative

The Indian Olympic Association (IOA) today announced that Edelweiss Group, India's leading Diversified Financial Services Conglomerate, will be its Principal Partner for the Rio Olympics 2016. IOA also announced Bollywood superstar, Salman Khan, as the Brand Ambassador of the Indian Contingent for Rio Olympics 2016 during this mega press event held at the Olympic Bhawan, New Delhi.