Your corporate culture has a bearing on your brand's performance; otherwise Jeff Bezos wouldn't be worried
Bajaj Auto will need more ammunition than pure nostalgia if it wishes to give Chetak a second shot at life
Experts say in-app advertising could be the next frontier for digital marketing
Apart from celebrities embracing and discarding brands frequently, you might also see them becoming more responsive to consumer concerns about the brands they endorse
Native advertising is not really a new kid in the advertising landscape. But it is now growing on the back of increasing mobile penetration
Many e-commerce websites are planning to shut down their web operations. But are Indian shoppers ready for app-only marketplaces?
With the Goafest right round the corner, it is pertinent to ask how the organisers plan to keep out scam ads and celebrate the Big Idea
Fathers are back in advertisements in a "meaningful" role. Here's why
Why user experience is driving site architecture and the content strategy of brands
Three ways to improve your digital marketing strategy in 2015
Who can doubt that Rich DeVos has everything it takes to write a great book. He has an extraordinary story to tell: how did a rank outsider - Mr DeVos was born to second-generation Dutch immigrants in rural Michigan during the Depression - make it ...
Yes, they can reach remote locations in double-quick time but the costs involved in their commercial use at this point can be prohibitive
For that, brands will have to turn swathes of data into credible insight
Interview with Author & Founder, Network 18
Traditional retail's new mantra: first mess up the stores and then spook buyers